Colorist was Beau Leon, then at R!OT, Santa Monica, now at The Syndicate. Beletic is now represented by Smuggler.Įditor was Katz at Cosmo Street, Santa Monica. Pascale Grégoire moved to CLM BBDO but resigned in March 2006 to form La Chose.įilming was directed by Brian Beletic via Propaganda Films and Les Telecreateurs, with director of photography Joaquin Baca-Asay and producer Eric Liekefet. The IKEA Tidy Up campaign was developed at newly established Paris office of Leagas Delaney, by creative director Pascale Grégoire, art director Sylvain Thirache, copywriter Aude Mee, and agency producer Marie Massis. Click on the image below to play the video. Finally she finds her baby in a basket in the laundry, covered by clothes. Aerobics music plays as she looks under her bed, under cushions, behind a clothes horse, in the wardrobe. “Sous La Pagaille” opens with a young woman desperately searching through her house. Click on the image below to play the Spaghetti video. Until the woman discovers she’s sucking up a shoe lace from her boyfriend’s running shoe. Each strand of spaghetti they share ends in a kiss. Click on the image below to play the video.Ī couple lie on the floor, lasciviously sharing a bowl of spaghetti. In the bathroom we see the young man brushing his teeth, pausing as he hears the dog’s yelp. The robot is activated and starts shooting its two guns, walking towards the kitchen, finally reaching the posterior of the dog, which is occupied eating. As he walks through his messy house, he trips over a toy robot soldier. Click on the image below to play the video.Ī young man dressed only in a pair of shorts watches television while feeding his dog. To his distress he discovers a fork sticking into her back. When they fall on the couch she goes suddenly limp. He takes a couple of bottles from the fridge and joins the woman in a passionate embrace. He puts a disk in the CD player, opens the door to receive a kiss from his blonde girlfriend. “La Fourchette” features a young man preparing for a romantic evening. ![]() ![]() He squeals with delight as it vibrates in his hand and on the floor. The highlight of his play is the rocket (vibrator) that makes it own noise. He provides his own sound effects as he moves vehicles and animals around. The Little Cars, or “”Petites Voitures” as it was first introduced in France, features a young boy playing with his plastic toy traffic environment. Of course labelling something as contraband would increase the hit rate! The Little Cars I haven’t found any evidence that would back up these claims. Intriguingly, the IKEA Tidy Up ads have been described as “Banned” and “Extreme” wherever they’ve been posted on YouTube and Google. Si vous ne le faites pas pour vous, faites le pour les autres.” (or Straighten Up) If you don’t do it for yourself, do it for others.” In French: “Rangez. The campaign was translated from French to English and used throughout Europe. The five 30 second ads were designed to reach a new cohort of young adults who had grown up with IKEA and associated the furniture retailer with their parents’ generation. Five years on, the campaign continues to amuse. WWE Wrestling Fireworks Mishap.Ikea‘s advertising campaign, “Tidy Up”, was first launched in France in September 2001.News: Man charged with impersonating firefighter a.5th Fire Inspector fired for running personal erra.Hayden Panettiere in Sexual Harrassment PSA.We are with the Government, and we're here to help.Each brain is uniquely organized Be sure to check out the archives to see what you have missed! Complex learning is enhanced by challenge and inhibited by threat associated with helplessness. There are at least two approaches to memory: archiving individual facts or skills or making sense of experience. Learning always involves conscious and unconscious processes. Learning involves both focused attention and peripheral perception. The Brain-Mind processes parts and wholes simultaneously. ![]() The search for meaning occurs through patterning. Content decisions are guided by the following principles: 1. ![]() Certainly all things fire prevention- both funny and serious-and anything else that I find compelling (or inane). I use this site to post things related to the courses I teach. This site is designed for the students in my Fire Tech classes at Santa Ana College, and anyone else that might find it interesting.
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